Direct marketing is very highly focussed upon targeting consumers based upon a database; it is the application of STP throughtedhnology. Based initially on Direct mail where, Creative agencies work
with marketers to design a highly focussed communication in the form of a mailing. The mailing is sent out and responses are carefully monitored for tailoring of future activity.Direct marketing has now expanded into areas such as Telemarketing Cataloguing door to door leafleting e-mail marketing broadcast faxing etc. As such Direct Marketing is a major sub-section of marketing in its own right.