Advertising

Advertising is a paid for communication in a communications medium, which might be mass, i.e. nontargeted or direct, targeted. It is used to develop attitudes, create awareness, and transmit information in order to gain a response from the target market. Traditional advertising media were mass, e.g. newspapers (local national, free, trade), magazines and journals, television (local national terrestrial, satellite), cinema, outdoor advertising (such as posters, bus sides) and radio. Modern media is direct, internet, mobile phone, e-mail etc.